@iageely
The director of media relations at W7worldwide, Abdullah Enayat, identified seven factors that guarantee a good relationship with the media network, the first of which is building the relationship on the basis of partnership, and then speaking eloquently, as the public relations man should take into account some important points before proceeding to speak with the media. The media, such as knowing the name of the journalist, his journalistic background, the media organization he belongs to, and the type of audience that this medium addresses, stressing the importance of paying attention to the general appearance.
He advised the public relations man to never answer with the word "no comment", as it would appear as if something is being hidden, and it is better to tell the journalist that he does not have the answer, but he must always be careful to answer questions. Inayat explained that it is important for the public relations man to choose the appropriate time to contact the journalists and respond to them.
He said, "It is important for public relations and media workers to convince journalists to publish their reports professionally, because good journalists are busy with many topics for business owners every day."
He pointed to an important factor, which is communicating with journalists on a personal level, by making the journalist a friend. He stressed the importance of confronting and solving the problem, as the public relations man must be innovative and have knowledge of how to act in critical cases. Enayat also indicated that the public relations man must have intelligence and good behavior, be trusted by the journalist, and be sharp, intelligent and accurate. And to focus on the subject in which he speaks, in a solemn manner and with a cheerful face.
Okaz (Jeddah)