The infant and child retail sector in Saudi Arabia has witnessed continuous growth in recent years, driven by a combination of factors, including population growth, rising disposable income, growing awareness of the importance of early childhood development and the best practices through which this can be achieved.
Saudi Arabia is witnessing a growth in terms of population, as the Kingdom has become a leading center for business. The population of 34.81 million is expected to grow until 2060. This means an increasing growth of families who will enter the Kingdom for residence, which will contribute to the continued high demand for high-quality products from retailers.
In an interview with the media in Riyadh on this matter, the CEO of the children's store, Ruban Shanmugrajah, commented, saying: “The market trends in the Kingdom focus on a new generation of parents, who range from those with higher spending incomes to those with greater access to trends.” global over the Internet. We have started working in Saudi Arabia since 1994 in Dammam port. At the present time, we are pleased to open our 100th store in The Village Mall, Jeddah, next month. “We are pleased to announce that in terms of furniture and mobility (including car safety seats), we now offer a full two-year warranty on these products, which further confirms the high level of confidence that customers can expect and obtain when shopping with us.”
Recent research has shown that 86% of parents value the advice of shoppers in their decisions. This highlights the important role played by shop experts, who provide advice to parents to help them make the right shopping decisions. It is worth noting that the “personal shopping expert” service has been at the forefront of baby store suggestions since 2017, especially in the Kingdom, where the brand is proud to have trained more than 102 personal shopping experts across 63 of our stores.
With the emergence of a new generation of patrons in the Kingdom, retailers need to ensure that they continue to stay in constant contact with their customers. One of the key highlights in 2023 for Babyshop was the launch of the latest technology platform that enables overseas brands to be available in the local market, allowing customers to choose from a wide range of brands in the region.
Some of the key features of the market trends that are likely to shape the future of baby and children’s retail in Saudi Arabia are:
• Increasing demand for online shopping: With the increasing number of people shopping online, there is greater investment and strengthening of the infrastructure that serves e-commerce options to meet consumer needs. This trend is likely to continue, as consumers seek the convenience and ability to shop from home.
• Increased focus on quality and safety: This is another trend that is likely to affect the sector, as consumers become more aware of safety risks that can affect the health and well-being of a child. Recent studies of consumer behavior in Saudi Arabia show that they are willing to pay more for quality products that offer additional benefits.
• Expanding customer segment and increasing income: With a younger generation and a growing middle class, the baby and children's retail sector in Saudi Arabia is likely to continue to grow in the coming years.
Okaz (Riyadh) @Okaz_online
