The blog is a section of your site that should not be overlooked. Most of the time, it is used to distribute articles – although other forms of content can be exploited – to educate readers on a more or less precise subject. SEO Packages.
And that’s not all. A blog post can bring you many other benefits, starting with better visibility on the web. If it is well constructed and well written, you may even be able to convert your readers and get them to buy your products or hire your services. But before we get there, we will have to make some editorial efforts.
1. Take care of your titles
The title of your article is the first thing that will grab the reader’s attention. It is, therefore, necessary to treat it well and keep it short, ideally between 4 to 10 words.
The title: the key element of SEO
If you are a web editor, you know how important it is to write good headlines to catch the internet user, hold their attention, and invite them to click to read an article. If you are an SEO copywriter or web SEO, you also know that the title of a web page corresponds to the Title tag established in the HTML standard.
How to write a good headline?
As we have just seen, the title of the Title tag will appear in the results of the SERPs. It must therefore make Internet users want to read your article and taking care of its page title is a priority in terms of editorial referencing.
Also, the art of writing a headline is not limited to having a writing style. In addition to making Internet users want to read your article, the title must be consistent, fair, relevant, and include the keywords on which you want to rank. Obviously, it must not contain any spelling errors.
2. Hang on from the introduction
Even if you have succeeded in convincing the Internet user to visit your article, all is not won. He will now decide whether or not to continue reading based on your introduction.
The introduction summarizes your article and should be seen as a “brief” because it alone forms the basis of the information. We must therefore get straight to the point, it is the principle of the inverted pyramid in web writing.
3. Adapt your content to the web
Remember that your blog article will be read on the Internet, from different media: computer, tablet, or smartphone. This may seem obvious today, but it is important to be aware of the uses of Internet users.
On the web, people do not read the same way as when they are faced with a physical book. They don’t have that much patience either.
4. Optimize your links and images
It is important to add images (or any other media such as videos or infographics) to illustrate your article. You thus avoid your reader to find himself in front of a long text, energize his reading, and bring concrete examples to your words.
By combining usefulness with aesthetics, you should not forget SEO. Your images must also be optimized for natural referencing and this goes notably through the ALT attribute. It allows you to associate an alternative text with your image and is visible when the Internet user hovers his mouse over your visual. You can also include a concise caption to make your image more meaningful.
5. Place the key information at the beginning of the paragraph
The Internet user is fickle, in a hurry and very often, he will only read the beginning of your paragraphs. This type of reading is called Read-F.
To present the main part of the information at the beginning of each paragraph. Your reader will quickly know whether or not the following will interest them. SEO Training in Lahore.