If you’re just starting out or simply looking to refresh your logo. Follow our logo design guidelines and tricks to help create truly great logos.
Logos are crucial. They aren’t easy to design but they are essential for every company and form the foundation of any successful branding strategy for a business or individual brand. The logo you choose should convey who you are, what you do, the reasons you’re doing it, and how you go about it. There are various online platforms available to make your work easy with using logo maker, logo creator app, logo templates, etc. which are easy to use, and no need for professionalism. It’s likely to be used on social media, presentations decks and advertising materials, corporate cards, and much more. This is a lot of lifting for a tiny graphic, isn’t it?
Do not worry, I’ve got you covered with an entire collection of tips for designing logos as well as walkthroughs and tricks from an actual graphic designer (i.e. me). No matter if you’re new to the field or simply looking to refresh your logo take these suggestions and tricks to start and make a fantastic brand today.
A great logo should:
- Make sure you are eye-catching
- Be forever
- Be memorable
- Works well for both small and large
- Make sure you can convey your brand’s personality
What is a brand’s vibe and how can I locate my brand’s vibe?
A brand’s personality is the way you would like your brand to feel. Sometimes, it is a brand’s personality. It must be identical in your logo and on the content you use, clearly laid within your guidelines for your brand.
Like we want lawyers to appear credible and trustworthy. We want our yoga instructors to be relaxed and peaceful, as well as our party planners to feel organized and enjoyable.
What are you waiting for?
When you have a clear idea of your brand’s image, the process of creating a logo becomes 100 times more simple* (*not confirmed by science). Take five minutes now making a list of the three to four phrases that describe the way your brand will create a positive impression on people. Have you got these? You can scroll down to logo design tips right now.
Find out the basics about the brand:
Keep your brand’s image at the forefront as you go through the design guidelines for logos take some time contemplating the way each logo affects you. From our studies, we have found that consumers are more likely to trust companies that are honest about their identity and the way they present their logo designs.
This is why using the best logo template maker will save your time and also be lucrative for your business. The Internet offers a wide variety of logo designs, including animated logos, cartoon logos, brand logos, and more. One of the best tools to do that is to use the animated logo maker tool to create some amazing animated logos within minutes. If you like any of them, feels right, you can begin working on the design right now! If you need more ideas look at these gorgeous logos of companies from well-known brands.
Top 7 Logo Design Tips & Tricks:
- A picture is worth thousands of words
- Use space to keep your logo design clean
- Make use of shapes to think about the box
- Imagine your logo in situ
- Color is crucial to good design
- Be precise in your brand
- Be credible with your logo
Are you ready to begin? Take a look at our top 7 tips and tricks for designing logos below:
1. A picture can paint more than a thousand words
A logo is an image that represents your brand. So why explain to people who you are instead of showing them? Make use of simple icons to show your identity.
Do you remember the brand image we mentioned earlier? The idea of an airplane and sun in this picture makes me smile and makes me think of sunny and warm holidays.
The visual pun is a designer’s greatest partner too. Here have created a funny ‘bite’ to demonstrate that they’re a food business. It is done by simply overlapping two circles similar in color to the background.
2. Use space to keep your logo design clean
Coco Chanel once stated, “Before you leave the house, look in the mirror and take one thing off”. The same principle applies to fashion.
You need to ensure that you can be read by people from the distance, or even when you’re working with a small size, making your logo “clean” (designer speak for “lots of blank space”) can accomplish this. We can see here what Patanjali has utilized blank space to create a sense of peace.
The logo of photography-related businesses reduces minimalism to a whole new level and makes an image of a camera made from two brackets as well as an o “o”. This logo shows that you don’t need many colors and symbolism to design a stunning logo.
The use of blank space in your logo is beneficial for designing brochures, poster design, t-shirt printing, and many other marketing materials. Your logo will be easier to blend seamlessly into various styles and formats.
3. Think about shapes inside the box.
Shapes are a great method to make your logo stand out. In this case, for a law company, we placed the name of the company inside boxes for an attractive appearance.
This can also help with cross-platform branding. This is because a “boxed in” logo works effectively digitally when used on letterhead or presentations. It also works on products like pens or lanyards.
Shapes with intriguing patterns or gradients can be used to elevate designs to the next step. In this example, Isha Foundation has employed a Black & White gradient to create an extremely sleek design. They’ve put an organization image with png background, however, it could be easily changed to other shapes or even a pile of weights based on the nature of your business.
4. Imagine your logo in situ
This logo would be great on a cup of coffee! When creating your logo, try to consider the purpose for which it is intended Are you planning to incorporate it into uniforms, or will you use it for your web design? You can make use of a mock-up generator to check out the way your logo will appear in real life.
It’s also important to consider the way you’ll promote your business when you design your logo. If you’ll be engaging in a lot of networking, you should design an image that is attractive when printed on cards. The coral logo created by Bird View Photography is arranged horizontally and is a great choice for the card.
5. Color is the key to a successful logo design
Monochromatic doesn’t mean just the same thing as black and white! Sometimes, white and black be a bit harsh on the eyes, particularly if we’re trying to convey an atmosphere of calm. It is possible to use different colors of this hue for subtle variations in your logo.
Through the use of various colors of pink Serenity creates a design that is calming similar to their spa. If you’ve been looking for an answer to, “what is good design?” Well, now you have the answer.
6. Make sure your logo is literal
The name you use is Electric Box Productions, huh? Have you ever considered…putting electric power inside the box? Sometimes, it’s that simple.
If the name you’re using is associated with something creative that thing is your logo. Don’t be afraid of learning to the obvious. There’s the reason why Apple’s logo is an apple.
Brewery branding logos are infamous for being literal as is the one below. Cigar City Brewing logo:
Note that certain brands were required to defend themselves against competitors who infringed their registered trademarks because the words on their logos were not translated into local languages, or the logos depicted something which wasn’t translated.
For instance, the South African-based Jordan Winery that was using the illustration of a chameleon their merchandise, sued one of their competitors, Lovane because they had images of chameleons on their products.
The issue was that because the phrase “Mulvane” meant “chameleon” in one of the languages spoken within the nation, and this may result in connections between the two companies. Both brands spent a long time in court, and they paid thousands of dollars in legal fees that might have been possible if Jordan Winery used trademark translation to safeguard their trademark.
Gold Spoon have been creative with their logo and have employed their emblem (the silver spoon) to replace “p” as a letter “p”. It reminds me of the hidden arrow that appears in the FedEx logo and shows that being literal does not necessarily mean boring.
7. Make your logo authoritative by using it
Be direct, but be sure that it is appropriate for your company. Certain companies, like non-profits, require a certain level of professionalism that a production firm or an ice cream shop might do without.
Think about it this way: if I saw this logo for the first time would you trust this business? Helping Hands have been able to create a logo that is both reputable and employs hands. The serif fonts and muted colors are the key elements here. They prevent the logo from being too cartoonish.