Part three has a broad thematic focus Water Freedom System Review of Competition and covers six ideas, that is, 24 to 29. Idea number 24 is labelled Face it, competition is here to stay. In the words of this marketing expert here, “Monopoly is a forgotten word in today’s business dictionary. Take any field and there are many players, many products, each one having its own identity, and each one trying to grab the other’s market. On top of that, there will be more players, more products coming in, making the market worse than a battlefield. In a battlefield you commonly fight one enemy at a time, here you will be facing many of them simultaneously.”
Idea 25 is entitled Learn to live with competition and learn to beat it. According to Desai, we are living in a world of competition, be it in our business, our jobs, etc. He says you cannot escape from competition, what you can rather do is to create your product and marketing strategy such that yours will be different from others.
In Desai’s words, “Avoid direct confrontation with competitors. Find another way to reach your customers. If your competitors are heavy on advertising then go for promotional schemes like free gifts, discounts, lucky coupons, etc. Study your competitors minutely, including their products, business strategy, distribution network, price structure, promotional offers, future planning, etc. Now compare it, segment-to-segment with yours. See where you stand.”
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