If you have a website,Motioney blog, or capture page that you use to promote your business, you realize that generating online traffic to your page is extremely important. There are many techniques and strategies that successful marketers use to create leads for their websites, but one of the most affective of these is video marketing. There are several reasons why this type of marketing is so affective.
Websites such as YouTube have given people all over the world the opportunity to become famous, practically overnight! There are countless examples of people who have become household names due to an internet video clip going “viral”. The reason that this happens is because video allows you to become “real” to other people. It is not just information on a screen that they can ignore. You are now a person with a face and a voice. Your personality becomes available for others to connect to it. These are the same reasons that make this a fantastic way to market your online business.
As I’ve said many times before, people join and follow other people, they do not join opportunities. By posting marketing videos, you give yourself a chance to be followed by millions of people by leveraging the power of the internet.
Ok, so you want to start making effective marketing videos. What do you need to do? Obviously, the first thing that you will need is a get a video camera. Sites like eBay, Craigslist, Overstock.com, and others may present the opportunity to pick up a quality camera for a very affordable price. However, most electronic stores have suitable cameras that will work perfectly for this purpose. I would recommend a “shoot and share” type of digital camera that has a built-in USB connection so that the videos may easily be uploaded to your computer. You can easily find and buy such a camera for much less than $200. Also, you may want to invest in a tripod for the camera. I can attest that it comes in handy.
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