Al-Baraa Ismail carried a passion for aromatic scents and discovered his talent for smelling since he was young. His passion for perfumes dragged him to the dream of trading in this specialty. Al-Bara’ is proud of being born in Medina, and this has contributed a lot to developing himself in the preparation of perfumes. Al-Bara says, My father and mother discovered my love for trade since I was young, so my father supported me in the perfume trade, and that desire grew, as at the age of ten I was buying quantities from merchants who knew my father, and my father paid large sums of money as a result of that sale. And I practiced trade at a younger age than that, in the fourth grade of primary school I used to sell various products to my fellow students after my brothers bought me a number of simple goods. But that trade focused when I was old in selling perfumes, so I educated myself by constantly inquiring about the perfume industry, and I was always chasing perfume makers, and I started the first experiment, which failed, and the attempts were repeated until I became a professional in selling oud, sectarian roses, and musk, and I established a perfume library for crude and essential oils Scales and trains, and today I have my own facility and I hope to succeed, God willing. I also seek to make my perfumes an international brand belonging to a factory in Saudi Arabia. On a personal level, God gave me the ability to know and design the right perfume for the right person.

Amr Salam (Jeddah)AMROSALLAM@2

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