I read a report on investment aspirations in the field of Saudi coffee and its economic future, especially that the Kingdom of Saudi Arabia is among the top 10 countries around the world consuming coffee, exceeding 80 thousand tons annually. due to the high rate of per capita consumption of coffee; The quantities imported to the Saudi market of coffee are estimated at between 70-90 thousand tons annually, and the rate of spending by Saudis on preparing coffee is more than one billion riyals, and this matter calls for doubling the work and expansion of coffee cultivation, which is what the Ministry of Environment, Water and Agriculture is working on. To achieve self-sufficiency in the future domestic product, and to raise the non-oil domestic product.
The report also confirms that the Ministry of Agriculture is aiming to produce the coffee crop in the agricultural terraces by establishing 60 model coffee farms. To enhance food security in rural areas, increase agricultural production, and take advantage of renewable water sources, to achieve the best profitable returns for farmers.
These numbers refer to the economic and investment growth of Saudi coffee. Therefore, with the beautiful work that the Ministry of Agriculture is doing, it is necessary that there be marketing work accompanying the process of developing the coffee sector in the Kingdom. And because Saudi coffee has a historical status and presence in the councils and hearts of people, the matter will have wide acceptance and spread.. For example, most types of modern coffee have spread through the “art of marketing”, whether in poems, songs, and films, as well as in professional photography on social media platforms.. So why not the case with coffee Saudi Arabia?
As I see it, it is very important to develop and market Saudi coffee to be present in international coffee shops as well as international cities abroad.. So why is there not a Starbucks of Saudi coffee with the flavor of Saudi coffee, for example?
And as long as Saudi coffee is famous for having its own flavor, character, taste and ingredients in every region of the Kingdom; Why is there no special marketing work for Saudi coffee by marketing Saudi coffee types? Especially that the Ministry of Environment, Water and Agriculture established a research unit for coffee, at the Agricultural Research Center in the Jazan region, with the aim of being close to coffee farmers and identifying the most prominent obstacles to its cultivation, and providing integrated solutions and information to develop the product, by holding scientific seminars that define how to grow coffee and the need to provide water and fertilizer. And the appropriate place to produce high quality, and an agreement was signed between the Kingdom and the International Fund for Agricultural Development (IFAD) in 2018 AD for technical assistance that recovers costs to improve the coffee strain.
On the other hand, the report confirmed, according to recent studies, that Saudi Arabia is witnessing an annual growth of coffee consumption by about 4% for the period between 2016-2021 AD, and those studies indicate that the sector is expected to grow by 5% during the coming years, to reach 28,700 tons by the end of 2026. , which allows and creates attractive investment opportunities in the sector; That is why we should think and plan well to create economic projects that are sure of success in order to seize this opportunity in the field of Saudi coffee, and we should also start preparing the investment market internally and externally for Saudi coffee.
In conclusion, most of the types of international coffee were known only to the "people of quality", and recently coffee of all kinds invaded coffee shops, and this is the investment intelligence that we await with our blonde lover "Saudi coffee" or as it is called "green gold" that made the poet Khalaf bin Hathal He raves:
Ask me how and show me the evidence
Ashqar coffee treats the head and cures it
How can we burn it with fire and take it down?
Otherwise, he would be cut off if he saw Sana'a in his eyes
Mona Al-Otaibi