TCL, the world's No. 2 TV brand, has announced a new partnership with Arsenal Football Club. This collaboration will give Arsenal fans in the UK, Middle East and Africa more opportunities to interact with the club, as well as increase TCL's expanding presence in the sporting arena to become the official regional consumer electronics partner for the team in those markets.

In line with its mission to inspire great achievement, TCL understands the impact that sport has on people around the world, as the new partnership aims to enhance fan engagement through their shared passion for football.

TCL will provide Arsenal fans with exclusive content for the club and exciting offers on a range of products, including televisions, white goods and home appliances. Fans will also have the opportunity to participate in competitions and games, with the lucky winners receiving gifts and official products from Arsenal. TCL will also invite its customers to watch live matches at the Emirates Stadium, as well as give them the opportunity to meet and greet their current players and legends.

Sunny Yang, General Manager of TCL Middle East and Africa, said: “We are delighted to partner with Arsenal Football Club, one of the oldest football clubs in the world. This partnership will allow us to bring our innovative, high-quality products to Arsenal’s loyal fan base in the Middle East, Africa and the UK.” Fans around the world through their shared love of football.

Arsenal's Chief Commercial Officer, Juliette Sloat, said: "We are delighted to welcome TCL to our family of partners. This partnership represents a great opportunity for both Arsenal and TCL to interact with fans and customers in the Middle East, Africa and the UK, and we look forward to working closely with TCL to provide the best viewing experience for our fans in the region.”

Pioneers on and off the field – the powerful marriage of technology and sport

TCL understands that TVs have the unique ability to connect and inspire people around the world, by immersing them in the action and excitement of the screen. Of all the television content available, watching live sports is definitely something special, as one feels the same as millions of other viewers around the world at the same time. With its range of XL monitors measuring up to 98 inches, TCL ensures consumers never miss a moment of the action and feel as if they are in the action.

Okaz (Dubai) @ Okaz_online