The world's first management sign, Austrian Professor Peter Drucker, says that the most important and dangerous thing that institutions and companies ignore is their neglect of their relations with their employees. Because with this negligence, it eliminates development opportunities and thus creativity that generates successes and achieves added value, which is the goal sought by management and investors.
This important challenge is not limited to the economies of the major industrial countries in the first world, but it is present in all economies of the world without exception.
Today, the Saudi economy, the largest in the Arab world and one of the twenty largest economies in the world, is witnessing major and unprecedented structural transformations. Ambitious transformations based on creative thinking, daring and mastery. The state has supported this new trend by pumping huge amounts of money to invest in new and promising sectors and has employed a significant number of young cadres and energies in these important projects.
Therefore, the competencies specialized in managing human affairs in institutions and companies remain like a rare wealth that, whenever it is found, must be highlighted, highlighted, supported and encouraged.
In this context, there is a name that stands out strongly in this important field, which is the name of Dr. Doaa Mira. She is an academic specialist in the field of human resources management. She obtained bachelor's, master's and doctoral degrees from important and prestigious universities, in addition to having taught the subject at a Saudi university. She worked with a significant number of national and international companies, in addition to providing professional advice in this field, not forgetting her valuable contributions in seminars, lectures, forums and workshops in the same field, in addition to her specialized writing in various media outlets.
Dr. Duaa Mira deals with the challenges of human resources, considering that the issue is part of the company's assets, which is no less important than the funds and equipment it owns.
Dr. Duaa Mira did not overlook the seriousness of the challenges facing companies and their employees, whether it is an existing and destructive marginalization policy or the psychological ills resulting from these policies and their effects on productivity in general.
The presence of successful cadres such as Dr. Duaa Mira is reassuring and demonstrates the ability of our dear country to find very distinguished competencies in all fields in an impressive manner. This type of leadership and executive talent is like those who work in control towers at airports. We do not necessarily see them, but we know with certainty that air traffic without them is not possible and the alternative is chaos.
The well-known American management scientist Tom Peters says that people are not only human resources, but they are the most important asset of the company without exception.
Hussein Shobokshi