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Smartphone Replacement Cycles Extend to Historic Highs in Q2

 ·  1 min read

Global smartphone shipments recorded marginal year-over-year gains in the second quarter as consumer upgrade cycles extended to an average of 42 months. Incremental feature updates have failed to incentivize early device trade-ins.

Market Dynamics
Refurbished hardware sales grew 8% year-over-year, outperforming new device retail. Original Equipment Manufacturers are expanding long-term software support commitments to preserve brand loyalty.