From flour, eggs, fruits and chocolate, Aseel Al-Yahya was able to innovate in the production of various sweets and small cake pieces, until she carved a bright name in the sweets market, and she received many external orders, and took care of making occasional sweets. Despite that effort, she works with love, which is reflected in what she offers. baked goods.
Aseel says: “The beginning was in the midst of a crowd of dreams and aspirations, a mixture between my real dreams and the dreams of others, and in light of the circumstance of my society and my family, I went through the experiment and was forced to do it, to provide what I lacked. This used to make me more distracted and go through immature experiments, so all my attempts would fail, until I began to learn how to see what was really in my hands and what I had, because I had the skill to present a distinctive taste, and I had the basic tools without asking or resorting to what was not available to me, so I played on the skill of tasting. I have and focused on it and it worked fine.
I started experiments and private tasting sessions with a selected team to reach the best result, and we started preparing the logo and identity and going through a real actual experience, at that time I knew that my identity is making sweets with love.
And she confirms that «all of this was not through a personal effort, but was supervised and directed through multiple consultations, such as Dr. Muhammad Ayesh, who is a specialist in this field, and he is the first thread that led me towards the dream, which then turned into reality, and I worked to make my goal to be the best and to be keen on Quality and taste, with what God has given me of taste, and sharing this with love.”
Amr Salam (Jeddah) @AMROSALLAM2