The Christian Dior fashion house unveiled Paris Fashion Week yesterday (Monday), with a contemporary show on the runway, accompanied by the walking of models in its collection that included flowing skirts and dresses designed to ensure freedom of movement.
Dior is part of the “Louis Vuitton” group of luxury products, and it is the first brand to reveal its designs for the upcoming spring and summer in a series of fashion shows that will last for a week, and it will conclude the season of fashion weeks in Paris after New York, London and Milan.
And a new management has been in charge of the French fashion house Dior since the beginning of the year, after a series of changes witnessed by the “Louis Vuitton” group, aiming to give its famous brands a new push that suits the taste of young people, who have become a large part of customers with its focus on marketing on the Internet.
Pietro Beccari, former director of the Fendi fashion house, also affiliated with Louis Vuitton, assumed the position of CEO of Dior in January, while Maria Grazia Chiuri took over the design department since mid-2017, putting her own touches on a collection overflowing with femininity and developing a distinctive external line. With transparent skirts.
On the other hand, the "Gucci" fashion house added a strange touch to Paris Fashion Week yesterday, with a show that includes a parrot, scary video recordings, ornate costumes, and a surprise appearance by British singer and actress Jane Birkin.
Gucci has become one of the fastest growing luxury brands in recent years, achieving an increase in revenues for the parent group, Kering, thanks to what designer Alessandro Michele added to the delightful touch on the designs on display.
The show, which was held at the Le Place Theatre, began with a video showing a horrific and terrifying place before the models appeared in an array of attractive ornate dresses, and the men in long-legged jackets and ultra-short pants.
The colors were bold, and the group included dresses decorated with mirror pieces, and denim jackets bearing pictures of singer Dolly Parton, and a model appeared carrying a live bird.
Paris Fashion Week continues until the second of October.
Reuters (Paris)