Some fear that esports could been 2k22 mt a fringe idea appealing to hardcore gamers, but not having the commercial potential which have been proved false. Forbes announced last year that global revenues from esports would increase to $1.1bn in 2019.
“Even during the last three years, three seasons, my conversations differ significantly from the way they were prior to when the league got started. It’s an increase in regular, and it’s not such a strange thing;” Donohue emphasizes. As Warriors Assistant General Manager Kirk Lacob recently told me that esports are “absolutely getting more mature”.
Donohue describes the advantages of a league that is operated from the NBA office when it comes to getting partners. “The benefit of having the NBA 2K brand, is that we have amazing relations with many of these partners . Therefore, we tend to hold their hands and navigate eSports. We can also help them understand how they can tap into eSports to boost their brand.”
The NBA 2K League offers companies another advantage: the game is simple to understand. Donohue highlights that esports can occasionally be difficult for players. “You don’t need to play to enjoy the games. If you’re knowledgeable about basketball then you’ll understand it,” Donohue says.
The advertising within the game is well-established. “It’s completely normal to be watching basketball games and observe courtside signs and brand names integrated into the game in this manner, it would be more strange to not see that.” According to Donohue, the game is out, this allows players “to be a part of the actual virtual experience.”
With a passionate fan-base with a passionate fan-base, the NBA 2K League has established itself as a viable and thriving product. Donohue affirms that “we feel like…we’re scratching at the surface.” He points out the enormous potential audience of 1.9 billion NBA 2K League fans on social media.
It’s also a question of whether NBA 2K could be used in a bid to draw new basketball fans in the manner that Ted Leonsis, Washington Wizards owner and buy mt nba 2k22 media mogul, has suggested. Indeed, Donohue has his own illustration, which is a bit nearer to his home. My son was playing 2K and suddenly he came to me. He started quoting from the Warriors roster, Steph Curry and I thought, “How is it possible that he stays up until 10 pm in the evening to observe the games? He’s only seven years old!” He’s learning all about 2k and who’s the best based on their scores in 2K.
