Since the launch of the App Store, Apple has maintained strict, total control over what software can be installed on an iPhone, taking a 30% cut. That era is ending.
The regulatory hammer
The European Union’s Digital Markets Act forced Apple to allow third-party app stores and direct sideloading. Regulators determined that Apple’s gatekeeping was anti-competitive.
The security argument
Apple has historically argued that the closed system is necessary to protect users from malware. Regulators dismissed this as a justification for a total monopoly on app distribution.
The regional divide
Currently, Apple is only allowing these features in regions where they are legally required. However, as other countries observe Europe’s success, similar legislation is expected globally.