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Smartphone Replacement Cycles Extend to Historic Highs

 ·  1 min read

The average replacement cycle for premium mobile handsets has expanded to 38 months in primary markets, according to telecom industry data. Microeconomic headwinds and slowing hardware innovation have extended device retention times.

Monetizing the Existing Base
Mobile carriers and device manufacturers are counteracting reduced unit sales by expanding subscription services, extended warranties, and trade-in valuation programs to capture recurring revenue from current users.