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Smartphone Replacement Cycles Extend to Record Highs

 ·  1 min read

Global smartphone shipments continue to plateau as consumer replacement cycles reach historically long durations. Incremental hardware upgrades in flagship devices are failing to stimulate rapid trade-in demand among mid- and high-income consumer segments.

Secondary Market Growth
Refurbished and secondary device transactions are outstripping original equipment growth rates. Device vendors are reacting by expanding software update commitments to up to seven years to maintain brand loyalty and ecosystem engagement.