Lawn has become one of the most popular fabrics in Pakistan especially when the temperature starts rising during summers, with its super soft and breezy material. This material has become so common that women clothing brands in Pakistan have started competing on the best ‘Unstitched Lawn Collections’. The fashion industry is constantly evolving in Pakistan as a result fashion brands are constantly introducing new styles and prints where people eagerly wait for these collections to launch. These collections are available for a limited time with limited stocks to maintain the exclusivity.
The lawn fever has completely gripped the women population in Pakistan; pre-booking of designs starts a week or two before the actual collection where unstitched lawn collection designs sell like hot cakes! Yes! That is how crazy women are about women clothing brands and latest Pakistani fashion.
Brands have multiple categories of clothing including pret wear, casual wear and of course our favourite unstitched clothes. Back in the years there was a huge difference between designers solely focusing on fancy clothes and those only offering casual, daily wear clothes such as Lawn suits. However, due to the unprecedented demand of Lawn suits, popular fashion designers have now started selling Lawn Collections too. Asim Jofa Clothing, who is a well-known designer, offers bridal, formal and casual wear. Asim Jofa Lawn has gained a lot of popularity amongst women with its impeccable ensembles and has made a name for itself amongst popular women clothing brands in Pakistan.
Lawn Collections are embodied with multiple prints, styles, types of embroideries and cuts. Each collection consists of up to 10 designs that come different colours, prints and embroideries but following the same style pattern. Also, due to the hot summer weather in Pakistan, Lawn suits are usually accompanied with lightweight dupattas in different materials such as lawn and chiffon however in recent times organza and net dupattas have been taken by storm. In terms of colours, cool and subtle colours go perfectly with the summer weather where pastels and solids have gained ground this year.
The best part about unstitched lawn is being able to style your own outfit. Lawn suits come in 1,2 and 3 Pieces where additional patches such as the neckline, sleeve laces etc.. are given separately with the suit itself. This allows women to play around with their outfits by either keeping them as they are or giving them that extra oomph by adding fancy buttons or laces.
So, are you ready for the next Lawn Collection launch? Don’t forget to mark your calendar for your favourite clothing brand!