To hold your phone and stand in front of the camera to swim in the communication space is no longer only a way to share your social life and diaries with your followers, but has also become a source of financial income for millions of people around the world for whom communication platforms have opened the doors of financial profits.
And with the crowding of social applications in digital circles, most notably (Snapchat, Twitter, Facebook, Instagram … and many others), however, the last few years have witnessed a resounding rise and sweeping spread of the most prominent of these applications, “Tik Tok”, which has also become a platform for obtaining Funds and an essential source of income for its users.
Multiple and innovative ways to profit offered by “Tik Tok” are developing faster than the growth of the application itself, this was revealed by an extensive report published by the “BBC” website, in which it surveyed the experiences of active users in making profits.
Ways to earn money on Tik Tok
According to the “BBC”, a specialist in digital marketing and a famous “Tik Tok” summarized 3 ways to make profits on the application. The application deducts a small percentage of the money before sending the donation to the owner of the broadcast, while the second method is "commission marketing", as Al-Ghandour – who has half a million followers – explains that it is the most widespread method on the application, as a company agrees with a content maker to promote its product by placing a link to the promoted product. To him, he asks his followers to enter the link to obtain a discount from the producing company, and in return he gets a certain percentage of every sale that takes place through the use of the link, and the third method is “providing advice to users”, as the person presents his skills and knowledge to others.
According to the “BBC”, Al-Ghandour achieves about 1,000-3,000 dollars per month from commission sales, but he does not fully depend on the “Tik Tok” application as a source of income, as he works as a director of a company specialized in digital marketing in Saudi Arabia.
Monetize through educational content and contests
In addition to the financial earning methods associated with e-marketing, educational content is also important, as Ismail al-Abras (an activist in “Tik Tok” followed by about 730,000 people) confirmed that the content creator can make a profit of up to $10,000 per month if the application is exploited. In an optimal way, pointing out that teaching through the application has become common and generates great profits, as the experience of any person can benefit others, facilitate their life matters, and achieve profit for its owner.
During his interview with the BBC, he touched on another method, which is to promote a specific project that its owner will adopt, present its details to the public, and ask for their support in achieving it, in addition to competitions and competitions that are carried out by content makers, during which gifts are presented from followers to the winner through a point system that is transferred to money.
41% of TikTok users are between 16-24 years old
He revealed to the "BBC", a spokesman for "Tik Tok" in the Middle East, that about two billion people around the world use the application, which achieved during the closure period due to the Corona pandemic "Covid-19" a great spread, especially among adolescents and young people, which raised the number of active users of the application to one billion. A user, according to data received from the company that owns “Tik Tok”, as adolescents between 16 and 24 years old constitute the majority of its users, at a rate of 41%.
In an effort to acquire the highest percentage of users of social media applications, the Chinese company “ByteDance”, which owns the “Tik Tok” application, has increased the time of the video clips that are published from one minute to 3 minutes, which increases the opportunities for users and content makers to achieve greater profits, in addition to To the diversity of the content provided to include all areas of cooking, comedy, education, entertainment, sports, language education, human development and other different fields.
“BBC” surveyed the opinion of a researcher in the digital economy in Britain, who explained the mechanism for providing money from followers to their favorite stars at about $ 10-50 per month to follow their content, but he indicated that there are exaggerations in terms of making profits, especially in light of the number of people who make large profits through The applications do not exceed 1%, according to its description, but 99% do not make profits because the largest percentage of users do not have a large number of followers.
Also, the application work algorithms control the number of people who can reach the content, and thus achieve a spread for those who already have an audience, then profitability is achieved for both parties (the application and the content maker).
Okaz (Jeddah)