@OKAZ_online

Tomorrow (Thursday) the activities of the fourth session of the Communication and Social Media Summit will start in Dubai, in the presence of a group of information makers, media men and experts in communication networks and social media, in partnership with a number of leading agencies such as the United Nations, “Sky News Arabia” and “Twitter” and a number of Famous applications, and conference chairman Nasser Al-Sarami explained that the summit sheds light on a wide range of topics related to social networking strategies, as the main drivers for business growth with more events and modern trends under the title “The Next Wave in Social Media Marketing.”

He added that after the success of the Middle East Social Media Summit over the past three years, the socialmediamiddleeast.com regional summit has achieved rapid growth, becoming today the most important stop for the business sector in the region, and that this year the summit will be the largest and most influential of social media in the Middle East, with the participation of International speakers from major media groups and networks, leading regional and global technology giants and media groups, most notably internationally known application companies such as Twitter, Microsoft, Scene, Buzz, OMD, Ogilvy and others.

It includes a main session, in partnership with “Sky News Arabia”, to discuss the next wave of social media, the expected next shift in advertising and marketing funds, and where will media investment go during the current period? , Elaf, in addition to the general manager and executive director of news for Sky News Arabia, Nart Bouran, the editor-in-chief of CNN Caroline Faraj, the journalist and CEO of Amana Capital Ahmed Al-Khatib, and the editor-in-chief of Arab News Faisal Abbas.

The list of speakers also includes Muhammad Abu Asaker from the United Nations, Ihsan Anabtawi, Regional Director of Services and Applications at Microsoft Gulf, Muhammad Jaber, Director of Marketing and Communication, Lama Haddadin, Director of Community Development at Baz platform, Antoine Caironi from Twitter and many other speakers, in addition to workshops Specialized training for individuals and sectors wishing to learn about the most prominent new marketing transformations, and to achieve effective and profitable use of these applications and networks with their full capacity.

Conference Chairman Nasser Al-Sarami announced that this year will include an addition to the summit, as the winners of the Middle East Award for New Media and Social Media categories will be announced at the end of the conference. The award site witnessed a record recording that exceeded expectations in the first launch of the award in Dubai in terms of quality, names of candidates and winners.

Okaz (Jeddah)