American Express Saudi Arabia added the “Ihsan” platform, which is a national platform for charitable work developed by the Saudi Data and Artificial Intelligence Authority “Sadaia”, to the list of its Membership Rewards® program under the donation section, as card members can now convert their points into donations for “Ihsan” instantly.
Ihsan platform works on developing advanced technical solutions, investing in data and artificial intelligence, with the aim of maximizing the impact and sustainability of charitable and developmental projects and services. Since its launch in 2021, the platform has received donations worth more than 3 billion Saudi riyals, registered more than 60 million donations, and funds have been distributed to 4.8 million beneficiaries.
Commenting on the importance of this new addition, CEO of American Express Saudi Arabia Fahd bin Mubarak Al-Qathami said: We are pleased to cooperate with the “Ehsan” platform, which plays a pivotal role in charitable donations in the Kingdom, and “Ehsan” joining the Membership Rewards® program is a qualitative addition that provides card members with options More to donate to charities.
Okaz (Riyadh)